This course introduces the basic principles, theories, and practices of marketing in our modern, ever-changing business environment.
$100
phone +973 1778 3858
email info@linkeducare.com
Dr. Marwan Wahbi
Combination of theory and business application based on more than twenty years of industry, academic, and consultancy experience in Lebanon and the Middle East.
Courses offered (2)
Enrolled Students (119)
Students completed Courses 37.5%
Education
- DOCTOR OF BUSINESS ADMINISTRATION (DBA)
- MASTER’S IN BUSINESS ADMINISTRATION (MBA)
- BACHELOR OF SCIENCE (BSc) – BIOLOGY
Teaching Experience
- Lecturer in Management and Marketing – HAIGAZIAN UNIVERSITY – LEBANON
- Lecturer in Management and Marketing – BRITISH ACADEMY IN LEBANON (MUBS) – LEBANON
Presently
- Assistant Professor of Marketing – RAFIK HARIRI UNIVERSITY – LEBANON
- Professional Trainer – SUMMITS TRAINING & CONSULTING – LEBANON
- Professional Trainer – AMERICAN MANAGEMENT CENTER – LEBANON
Formerly
- Lecturer in Management and Marketing – BRITISH ACADEMY IN LEBANON (MUBS) – LEBANON
- Lecturer in Management and Marketing – HAIGAZIAN UNIVERSITY – LEBANON
- Marketing Tutor – MORGAN INTERNATIONAL – LEBANON
Publications
- Bizri, R. M., Wahbi, M., Aljardali, H. (2021). The Impact of CSR Best Practices on Job Performance – The Mediating Roles of Affective Commitment and Work Engagement. Journal of Organizational Effectiveness: People and Performance, https://doi.org/10.1108/JOEPP-01-2020-0015
- Zbib, I., Samerji, A., Ghaddar, R, Wahbi, M. (2020). Examining Country of Origin Effect among Lebanese Consumers: A Study in the Cosmetics Industry. Journal of International Consumer Marketing, https://doi.org/10.1080/08961530.2020.1740634
- Audi, M. F., Wahbi, M., Abdallah, S., Kassem, R., Jaber, N., Makkawi, R. (2015), Adoption of Mobile Banking Applications in Lebanon. Journal of Internet Banking and Commerce, https://www.icommercecentral.com/open-access/adoption-of-mobile-banking-applications-in-lebanon.php?aid=67473
COURSES
$200
